Dear HEAT partners!
Hope you all have had a wonderful start for the new decade (and the final year of HEAT ?)!
It is time to start thinking about the main outcomes of HEAT. Besides the traditional reporting, we will produce an inviting and easy to read material package for city planners/officials to help them promote participatory urban planning and sustainable & healthy traffic planning in their own networks. This material package and its promotion combines 3 deliverables (1) ebook 2) website with clips 3) peer network ) promised in the application. Please read this message carefully and the fill in your comments/thoughts on this sheetby next Thursday (30th of January)
Take time to think about this before our Skype next Tuesday – in case you have questions, we can talk about this during the Skype meeting. Our target group
Instead of trying to reach the whole Europe and beyond as it says in the project plan (? ), we have decided to focus on producing a material package for our networks, colleagues and stakeholder groups – the “ideal target” for the material might be someone who already believes in the idea of participatory planning and wants to promote sustainability but could benefit from tools and tips and also promotional material he/she could use when introducing these ideas to their colleagues/stakeholders
The materials
The HEAT project team will choose the key themes we want to promote, maybe 4-8 themes?
For each theme the project partners will create
a short, promotional video (with animation and infographics) for social media sharing
the topic of the video can be more detailed, it doesn’t have to explain the whole theme but some essential part of the theme
infographic poster(s) that explain the main points of each theme in an engaging way
text(s) with more detail
an explanatory text about the theme
case examples on our actions within the HEAT project
critical evaluation: what worked, what didn’t work and why
additional materials such as templates for campaign planning or other tools we have used and found useful
photos support the texts
from these materials Valonia will then create the “e-book”
IBS will be responsible for the visual materials (and Cykelfrämjandet for the videos)
even though Valonia will be responsible for the content of the e-book, all project partners will naturally write and produce the content together
The next/the first step of the process
To proceed, we need to come up with the list of the key themes. After that Valonia, Cykelfrämjandet & IBS will come up with a more detailed topic list (with topics for videos etc) and a timeline. Here’s a Google sheet with a draft for the theme/topic structure. Please comment on the list on the column of your organization (on the second tab of the sheet):
is this ok or
is there something essential missing from your organization’s point of view (naturally in the context of your actions within HEAT project)
is there something you find irrelevant
what are the most important points/messages you want to pass on from HEAT
So, let’s talk about this next Tuesday! Naturally you can contact me even before that in case there are urgent questions ?
BR,
Anna
Anna Sampo
+358 40 1972 257 Communication Specialist anna.sampo@valonia.fi
VALONIA – Service Centre for Sustainable Development and Energy of Southwest Finland
Box 273, FI-20101 Turku, Finland www.valonia.fi
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